Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire

1349.78 - 1373.15 Alex Hormozi

And so what he did was they had 70% of their advertising budget going towards just, you know, discounts and deals and getting people to directly buy shoes. And then 30% was going towards like influencers, sponsorships, endorsements, more top of funnel awareness, like, you know, cool factor. And so what he did was he flipped it. And he made it 70% influencers and sponsorships and cool factor.