229. The Fascinating Impact of a Hard Market on Insurance Carriers w/ Curtis Goldsborough

Became a Master of the Close: https://masteroftheclose.comOur latest episode takes a whimsical turn with the LinkedIn meme master, Curtis Goldsborough, who's cracking the serious facade of the insurance industry. ✅ Join the Insurance Growth Masterclass: https://masterclass.insure✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/✅ Hire me to speak at your next event: https://ryanhanley.com/speaking👉 Curtis Goldsborough's LinkedIn: https://www.linkedin.com/in/curtis-goldsborough/** More about this episode **He's turned InsureTech raps into the talk of the town and made LinkedIn posts the bread and butter of engagement. Together, we explore the alchemy of humor in content creation, discuss the delicate dance of being funny without crossing lines, and reveal how a well-placed emoji can transform your personal brand into a digital dynamo.As we pivot to the grittier side of the industry, my personal tale of a carrier's strategic move underscores the adaptability needed in today's InsureTech landscape.We dissect the conundrum of technical debt, the courage needed to overhaul outdated systems, and the intricate tango between short-term gains and future-proofing a business. CEOs' decisions, client relationships, and the drive for innovation are the backdrop to this candid conversation about the industry's internal tug-of-war.Wrapping up with a look at today's pressing insurance woes, our dialogue turns to the stark reality facing homeowners: soaring insurance costs and the looming threat of natural disasters.The episode traverses the potential of innovative risk mitigation and discusses the rising tide of litigation and inflation that's reshaping the industry.From the fragility of markets in high-risk areas to the critical need for public education on insurance, we cover it all. Tune in for an episode that melds levity with the depth of insurance industry insights.Learn more about your ad choices. Visit megaphone.fm/adchoices

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