The Planet Reigate Podcast
53: The new crime novel set in Reigate & Redhill, the local artist who was the centre of a huge forgery conspiracy… and more
Peter Stewart
So if you know how a customer thinks, what they're looking for in a brand, how you can persuade them... that what you're selling them is what they want. Don't mean an underhand way, but you're playing to how they think, how they behave. But you've got to know that, haven't you? That's the same kind of design principles as you'd have for a logo design or designing a product.
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