In the late 1990s and early 2000s, Abercrombie & Fitch was the hottest teen clothing brand. Kids would flock to their local mall to get the expensive, moose-emblazoned apparel. But then, after a series of controversies and a change in fashion, the brand seemingly lost its edge. WSJ’s Katie Deighton reports on how Abercrombie & Fitch revived itself and embraced millennial women. Further Listening: - Shein Took Over Fast Fashion. Then Came the Backlash. - The Unraveling of Stitch Fix - Old Navy Tried to Make Sizes for All. It Backfired. Further Reading and Watching: - How Jeans for Millennials Helped Revive Abercrombie & Fitch Stock - Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously Learn more about your ad choices. Visit megaphone.fm/adchoices
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