The Joe Rogan Experience
Fight Companion - October 26, 2024
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It should be huge. It's the same reason why the UFC almost wasn't huge. You need a Fertitta's. You need someone to come along that has a large amount of money, that understands business. Look, they were $40 million in the hole when they did UFC Ultimate Fighter 1. Wow. $40 million. And they were like, look, we can't.
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