#2268 - Rick Caruso

2763.581 - 2791.596 Dr. Ethan Cross

Yeah, absolutely. I mean, these are tools that organizations and other entities are wielding all the time. to trigger emotional responses in you. I mean, just think of not just the hotel and restaurant industry, which I talk about in the book, but think about every international airport you go to in the duty-free zone. It is populated by perfumes and colognes, right? This is an entire industry.