The Growth Workshop Podcast
Episode 5 - How To Ask For Referrals with Thomas Coles: Your Network Is Your Net Worth
Thomas Coles
Let me illustrate it with the point that there's some research from Texas Tech Uni, which I think will really illustrate the point. 83% of most companies' satisfied customers are willing to recommend them, but only 29% of those people do without being asked. In other words, asking for a referral is exploiting the 54%.
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