The Growth Workshop Podcast
Episode 8 - Client-Centric SaaS – How to Scale, with Chris Regester
Chris Regester
But they manufactured a concept called customer success because they wanted to sell a product to a group of people. So it's like it's perfect category creation. They did an exceptional job. They did such a good job. They actually wrote a book about it called Category Creation where they talked about this. We created the category to sell seats and build a software company.
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