Episode 6 - Centricity in SaaS: Lesley Ronaldson Keeps the Customer First

1742.848 - 1765.024 Lesley Ronaldson

You can't sell a motorbike to somebody who needs a car. It doesn't work. That's the first thing. The second thing, if we feel a competitor can do it better, maybe. And yes, there are cases, but I would ensure, and I've done this in every role, that there is a competitive analysis done for every AE knows what the landscape looks like. There is a battle card for every single competitor.