Democrats are Losing the War for Attention. Badly.

2177.936 - 2196.029 Chris Hayes

And you also have to get the attention of people at the periphery of politics. I mean, how do you get messages to people at the outer periphery? And part of the answer is, You need to draw a lot of attention generally. And it's not like they didn't know this. I mean, the idea of Beyonce, the idea of like using celebrities like, wait, well, these are these are attentional magnets.