The Hockey Show: Dwayne 'The Rock' Johnson Comparisons

1664.418 - 1687.229 Ian Kennedy

If you go on Instagram and you type in Whoever, Emma Malte, Callie Flanagan. I mean, these might be players that some people don't know, but you're going to see them doing fun things and you're going to see them engaging with fans. They're in the community all the time. Brands are really latching on. We saw Sarah Fillier just signed an exclusive deal with Upper Deck the other day to put out...