Hour 2: The Aaron Rodgers Documentary

344.699 - 367.455 Amin Elhassan

Let's market to the number one audience that doesn't watch TV. That's what we're doing. And I'm like, that's the part where we're behind. Or maybe we're ahead. Maybe the NBA says, look, in the future, no one's going to watch TV. And then we'll have the market cornered. For sure. But right now, our metrics for success are not measuring the things that we are going after. And that's your problem.