A Turning Point for Ultraprocessed Foods

553.695 - 581.684 Alice Callahan

And what you see in the 1980s and 1990s is that more and more of these ultra processed foods were also hyper palatable. And that seemed to be driven by the tobacco companies. They were maybe a little bit ahead of the other companies in cracking that hyper palatability code. But by the 2010s, basically, all of the food companies kind of get on board and bring their products up to speed.