You'll rent chips and be happy (Friends)

2067.642 - 2086.118 Zac Smith

So we should, you know, we need to do something at real scale, but we can't get behind something at real scale because it's super scary to do something that you've never done at scale. And so there's this little chicken and egg. It's a hard thing. It's like obvious, but it's hard to get through. And so I think that's why some companies have practiced. They recognize it. They're self-aware.