You'll rent chips and be happy (Friends)

1313.516 - 1334.792 Zac Smith

Because in market leading companies, there was a really good book, I think it's zone to win. I'd ever read the book zone to win. It basically talks about, you know, there's four zones, a company's lifecycle or where its products are. And the upper right zone in the quadrant, just think of a two by two, is the kind of market leading. Like it's, you know how to sell it. You're leading the market.