The power of the button (Interview)

993.928 - 1016.669 Jared

It can click into a certain spot and you can know six clicks is perfect. Feedback, haptics. Or it can have memory where you're like, just go to the six click thing and it knows to do that. So I think affordances is probably the word that designers use in order to help us get what we want out of a particular product. button. And yeah, I think the shower one is a good example of that. Also toasters.