The power of the button (Interview)

645.676 - 664.663 Jared

But maybe there was prior art to be like buttons aren't cool all of a sudden. I do remember like the BlackBerry was cool. And this is like 2000, pre-iPhone, 06, right? Because the iPhone was 07, I think. And it's like Blackberry was very cool and it had all the buttons, you know? Like it's kind of a power user's thing and you could type real fast because you had the whole keyboard there.