The power of the button (Interview)

3703.638 - 3722.806 Rachel Plotnick

you know, different uses of caffeine and chemicals to try to keep people awake to do their jobs. And I was just really interested in this question of how energy drinks have become so pervasive in gaming, the idea of the all night gamer. And what do we kind of put our bodies through to get them to consume more media? So it's kind of like the equivalent of binge watching, but for gaming.