The power of the button (Interview)

3366.038 - 3384.899 Rachel Plotnick

Yeah, it took a few years. I started probably about 2019 working on this. I didn't know exactly what it was going to turn into at that time. Initially, I kind of started with the tactile stuff. I was looking at smudges on our smartphones and just kind of thinking about screens and tactility and handling, since that kind of goes along with buttons, just touching stuff, right? Mm-hmm.