The power of the button (Interview)

1665.064 - 1682.977 Rachel Plotnick

And the other thing too, I think is just the limited sort of tactile experience you have with digital buttons. You know, like if I'm looking at clothes, I want to touch them and feel what the fabric feels like. But at the end of the day, you're always just going to be touching glass. Buttons I think can give us a little bit more nuance in terms of their textures and their qualities.