The power of the button (Interview)

1147.506 - 1166.88 Rachel Plotnick

Yeah, you're absolutely right that, you know, there was a lot of kind of consumer culture around push buttons initially. They were really a way to sell products. So you had Kodak with their amateur cameras. Their slogan was you press the button, we do the rest. It was very much about, hey, anyone can be a photographer. Now you don't need to worry about how to develop your film or anything.