Starbucks DVD peddlers (Friends)

4037.242 - 4059.895 Unnamed Speaker

So great question. And circling back to what Jared said at the very beginning, yes, proximity with text messages, sure. And too intimate, too fat. Like it's a violation at that point, right? And so it's finding this balance. The assets that do the best are newsletters and LinkedIn. Those are the ones that get the highest number of impressions and specifically the highest number of click-throughs.