Starbucks DVD peddlers (Friends)

3752.016 - 3775.334 Unnamed Speaker

Obviously that is important, but it's, are they experts in this specific area? niche? What is their voice? Are they trusted? Who is their audience? And is their audience dialed in, right? There are newsletters that you can go place in a sponsorship in and get way more impressions than you can through Freeman and Forrest, but the clicks and the impressions are worthless to you.