Starbucks DVD peddlers (Friends)

3597.524 - 3618.291 Unnamed Speaker

Right. Like there's so much of that that's just out of my hands, but also the fact that like AI, any text box on the internet, AI can fill it and, and they can generate credible people, right. That don't exist. And in personas that don't even exist and say like, Oh, this is someone that will tell you all the things you want to hear and can earn that money. How much of that plays into this?