The Action Catalyst
The Ethical Imperative, with Andrew Cooper (Legal, Business, Leadership, Technology)
Andrew Cooper
The whole idea, the slogan, it's a patient, not a package, was really motivating during that time. The third moral imperative is community investment. Again, going back to organizations prior to the 1970s, what we found were organizations that invested in communities heavily. So Hershey, Pennsylvania would not be a place without Hershey. Bentonville, Arkansas would not be a place without Walmart.
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