The Ethical Imperative, with Andrew Cooper (Legal, Business, Leadership, Technology)

465.641 - 491.854 Andrew Cooper

And so to prevent others from taking it and using it in ways that you would object to, it's important to protect those things. And companies do these. They create white papers and research and things like that all the time. So it's really important to protect that. Probably the least known and least used form of intellectual property is trade secret. And trade secrets can be so, so powerful.