The Action Catalyst
The Ethical Imperative, with Andrew Cooper (Legal, Business, Leadership, Technology)
Andrew Cooper
On the other side of that, you have trademarks and trademarks are really, really powerful because they indicate source of something. A really strong trademark is Apple, for example. So an Apple, it's a fruit, right? But in the context of technology, Apple is a company and a company that makes really great products. And anytime someone sees something,
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