The Action Catalyst
The Ethical Imperative, with Andrew Cooper (Legal, Business, Leadership, Technology)
Andrew Cooper
So training employees on the importance of IP and best practices in protecting it can go a really long way to ensuring that you have a strong brand in the minds of consumers and that you're also keeping the value high on your products and your confidential information, your data, your systems. We at UPS, when I was working there, had routine trainings on this stuff.
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