The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
Yeah, sure. Well, StrengthsFinder, Myers-Briggs, those tests are really great in getting us a critical piece of information, which is how do you see the world? But what I found from drawing on my branding background is that there's another piece of information that we need to know. It's not how you see the world. It's how does the world see you?
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