REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

542.489 - 562.573 Sally Hogshead

The noun describes what you're doing when you're doing what you do best. So, for example, I have somebody on my team named Corey and Corey's archetype is named the detective. She took the same assessment that that people will take when they get how the world sees you. And when you take the assessment, it tells you an archetype that describes how the world sees you at your best.