The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
And we've taken about 20,000 people through this process. We've distilled it down to a really, really simple system that takes about 10 minutes. So here's how this works. There's an adjective and a noun. When you put the adjective together with the noun, you get a descriptor of who you are at your best. The adjective describes how you're different.
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