REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

484.267 - 504.533 Sally Hogshead

And so what this book is showing you is that your personality has a natural built in specialty. There's something that you're just naturally primed to do. You're already great at it, but you just may not be. You may not have identified it and you probably don't know how to articulate it to other people. So if you read the book, the book identifies what you're naturally suited to do.