The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Interviewer
Such an exciting show for you today. Sally Hogshead is a Hall of Fame speaker and her first book was called Fascinate, Your Seven Triggers to Persuasion and Captivation. And she is an expert in branding, in personal branding, and particularly the world's leading expert on fascination. And she's made a few minutes to be with us here. Sally, thank you for joining us.
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