REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

463.75 - 484.187 Sally Hogshead

And it's incredibly freeing to be able to say, look, you don't have to be perfect at everything, but you do have to be extraordinary at something. So instead of trying to be kind of good at a lot of things, be incredibly good and very, very different in one particular area. And this is what we see with high performers in teams. They're specialists. They have some area that they're specializing in.