REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

392.83 - 409.453 Sally Hogshead

It's almost like, you know, when you're going to go see a 3D movie and you've got those dorky glasses and you kind of don't want to put the dorky glasses on when you're sitting in the theater, but you're standing there and you're when you're watching the screens and it doesn't make any sense. It's just a jumble. But then you put the glasses on and suddenly, boom, and all the snaps right into focus.