The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
But everybody kept coming up to me and they would say, okay, I get how to make my brand fascinating, but tell me about me. How do I make me fascinating? So I realized I just needed to pivot my business. And so instead of studying brands, I started studying people. And I found that There are patterns in how people communicate.
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