The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
Well, I drew upon my background as an advertising creative director, drawing upon all my experience with learning what are the best practices of the world's leading brands, the world's most loved brands. And I wrote Fascinate about how brands become fascinating and the messages they create.
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