The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
When we measure people, when we assess different personalities, we find that the way that they're most likely to add value is very predictable according to the patterns of their personality and the patterns of how they communicate. So the way Larry is most likely to add value is when he's being bold and artistic, unorthodox out of the box.
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