REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

230.492 - 247.94 Sally Hogshead

And it implies that the way that they're going to be most likely to stand out in a crowded marketplace is strengths. But that thinking is inherently flawed. You're not going to outdo somebody at their own strength. If you focus only on strength, you're on a competitive cycle that you're incrementally trying to improve yourself to outdo somebody else. So I propose something different.