The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
And when you can get really clear on the areas in which you're likely to add value and be seen in a positive light versus those areas where you are unlikely to add value and be seen in the negative light, you can really steer all of your communication so that you're more likely to win.
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