The Action Catalyst
REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)
Sally Hogshead
Well, what if you could distill your personality down to just two or three words, like just do it, that when people thought of you, they knew exactly what words to associate with you. And over the last few years, I used to do this for clients. I would write headlines. I would write taglines for these big companies, but I didn't know how to do this for people.
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