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The Action Catalyst

REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

133.253 - 148.568 Sally Hogshead

One of my first clients that I ever worked on when I was back in advertising was Nike and Nike's tagline. You remember Nike's tagline, right? So when Nike says just do it, you know, they're not just talking about shoelaces and rubber. They're not just talking about the shoes. They're not talking about the company. They're talking about the whole mindset, the attitude.

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