REMASTERED: Fascination, Persuasion and Captivation, with Sally Hogshead (Author, Speaker, Advertising, Success)

111.082 - 132.752 Sally Hogshead

A traditional personality test was, you know, my rig was developed to diagnose personality disorders. Well, this is a very different way of thinking about it. It's drawing upon the best of branding to see how does the world see you? In what way are you most likely to impress people, to influence them? And in what way are you most likely to turn them off or push them away without even realizing it?