The Action Catalyst
REMASTERED: Creating a High-Performance Culture, with Chuck Runyon (Fitness, Leadership, Franchising, Business)
Chuck Runyon
And so once you find out how you do it, now you get to invest in some storytelling. It's so easy to identify with a cause. I mean, that's another thing. If you just make something like shoelaces, right, it doesn't seem like it's that... romantic or that sexy or life-changing. But guess what? Any company can go out there and find a cause to identify with.
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