The Action Catalyst
REMASTERED: Body of Work, with Pamela Slim (Careers, Sales, Storytelling, Business)
Pamela Slim
Fantastic book as a resource for really understanding how can you tell a compelling story when you're trying to get somebody to change, which is what you do in a sales environment, right? And Nancy studied all kinds of the great stories. speeches of all time and really noted through extensive research about a certain pattern and a structure to a story that can be very effective and persuasive.
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