The Action Catalyst
Overtime with Outland: Chris Hunter, Episode 462
Adam Outland
And Chris believed the biggest selling points were that it was delicious and plant-based. But really, it was the ready-to-drink part that customers cared most about. So they branched out from selling and offering refrigerated products into offering shelf-stable drinks and powdered mixes. By understanding what their customers valued most in their product, they were able to expand.
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