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The Action Catalyst

Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)

293.51 - 313.89 Matt Abrahams

Many of us, when we're put on the spot, we just blather. We just list information, itemize different things. And our brains are not wired for itemized information. Structure really helps. To give you an example of a structure, if you've ever watched a television ad, problem, solution, benefit is how that ad is most likely been constructed. There's a problem or challenge.

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