The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Matt Abrahams
One of the reasons people don't comprehend, remember, or act on our messages is they're being bombarded with so many. So we have to focus our messages to make them clear and concise so our audience understands it. So we need to make sure that we package them up through structure, but also make them incredibly relevant and goals focused.
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