The Action Catalyst
Connection Over Perfection, with Matt Abrahams (Communication, Speaking, Behavior, Business)
Matt Abrahams
One we've already talked about, and that is the structuring of a message. Our brains are not wired to receive lists. We don't remember lists well, bullets kill, don't kill people with bullet points. You know, in fact, I'd ask you, Stephanie, how many items do you need to have on a shopping list before you actually have to write it down? For me, it's three.
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