The Action Catalyst
CLIP: What REALLY Happened to Blockbuster
James Keyes
Gave me the opportunity then to take on the challenge of Blockbuster. So I went into Blockbuster, eyes wide open. I knew it was going to be a challenge. Didn't know the kind of challenge we would face. Yeah. Because no one thinks about Blockbuster and 7-Eleven as the same thing, except they're two iconic brands, right?
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